We have announced the brand image commercial for "saunality."
The ad features alternating images of smiling women and messages, based on the main theme of naure pods, "The natural you is the most beautiful," and the catchphrase of saunality, "Welcome to the big bang of beauty."
The alternating images of "bright white images" and "dark black images" are a production technique that is linked to the ancient "yin-yang philosophy" of Japan and China, and further enhance the smiles of the women.
In addition, the CM song "Moisten You Heart" was written specifically for the CM by "NOBUHIRO" (the name of our company's representative music producer) and was edited in-house. We were able to express the unique worldview of the song, which was entirely produced by our company, the developer of saunality.
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